B.A. in Communication Studies with a concentration in Strategic Communication
Online or On-Campus Degree
The Bachelor of Arts in Communication Studies with a concentration in Strategic Communication is an online or on-campus degree that will prepare you to craft compelling messages for advertising, public relations, journalism or corporate communications. In the context of Christ-centered excellence, you will learn to develop strategic campaigns and package information in ways that attract attention and make a positive, lasting impact on culture.
- Design comprehensive campaigns focused on audience assessment, building trust, and ensuring messages connect with intended audiences.
- Develop critical and analytical skills to evaluate the cultural, social, economic and creative effects of digital/strategic communication.
- Examine best practices for researching, writing, editing and packaging news, information and entertainment.
- Social Media Strategy & Content Production
- Digital Media Production
- Marketing & Sales