B.A. in Communication Studies with a concentration in Advertising/Public Relations
Online or On-Campus Degree
The Bachelor of Arts in Communication Studies with a concentration in Advertising/Public Relations is an online or on-campus degree that will prepare you for the exciting world of media and creative messaging. Delivered within a Christian context, you will learn to craft messages to manage brand and market products with excellence and to build relationships within the community.
- Explore marketing communication campaigns, media choice, creative development and media analysis.
- Structure public relations pieces that serve as a strategic support for overall marketing strategy.
- Design communications to maintain favorable public or stockholder perceptions of an organization’s accomplishments, mission, products or services.
- Public Relations
- Marketing Coordination & Copywriting
- Account Management
- Media Relations