Excel as a Skilled
B.A. in Communication Studies with a concentration in Strategic Communication
Online or On-Campus Degree
The Bachelor of Arts in Communication Studies with a concentration in Strategic Communication is an online or on-campus degree that will prepare you to craft compelling messages for advertising, public relations, journalism or corporate communications. In the context of Christ-centered excellence, you will learn to develop strategic campaigns and package information in ways that attract attention and make a positive, lasting impact on culture.
- Design comprehensive campaigns focused on audience assessment, building trust, and ensuring messages connect with intended audiences.
- Develop critical and analytical skills to evaluate the cultural, social, economic and creative effects of digital/strategic communication.
- Examine best practices for researching, writing, editing and packaging news, information and entertainment.
- Social Media Strategy & Content Production
- Digital Media Production
- Marketing & Sales
Your Journey Begins Here
No matter what your passion, you'll find your place at Regent. Choose from more than 120 areas of study in the subject areas employers demand. Explore our programs below: